Marketing Products Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Products - Assignment Example On the other hand, the company also ensures that its product is of high quality in order for other consumers to purchase its products as opposed to those of the competitors. Therefore, the key product offered is beer. The product has been the key product for the company for a number of years now. However, in order for the company to diversify the number of customers that it serves, it also includes other beverages in order to accommodate customers who might not be comfortable with drinking beer. However, the company manufactures beer only while it outsources the other beverages. The major characteristic of beer is that it requires a large number of raw materials such as sugar and water. Water is one scarce commodity that is very costly to the company since; it is not readily available. In addition, the sales of beer are also characterized by seasonal changes. For instance, the sales are always at peak during end month, and low pick during mid-month. This is due to the fact that; indi viduals tend to overspend when they have a lot money at their disposal. Beer is also a product that is not easy to market, this is because; it is not every individual in the society who takes beer. The service component that is associated with the product offered by BERVET is mainly entertainment. The company ensures that its customers are well entertained by the drinks that they serve. The company mainly promotes entertainment to promote its products to the customers. Therefore, customers will be mainly attracted to purchase the goods in search of entertainment. Therefore, entertainment is like an additional service that is offered to the consumers who purchase beer that is manufactured by BERVET. The service will greatly aid in enhancing the product through attracting the number of persons that purchase beer for the company. This way, the company will be able to also attract customers who do not take beer. Thus, other beverages offered will also have obtained market through the se rvice. The service will also help in creating appositive image for the product. This is because; the company will be able to compete well with its competitors since; customers will find services that are not available from the competitors. Therefore, when more customers are attracted, the company’s sales will increase by a large amount (Wood,  2003). Currently, BERVET Company has already developed more than 5 product lines. However, the company can still be able to expand its product line in order to increase its sales of beer. This will be mainly through innovation. The company could come with new ideas of brewing different types of beers. This way, it will be able to come up with different types of products. Expanding of the product line can be done in terms of gender, age and income earning range. This is where by, individuals of different age groups will be targeted differently from individuals of different age groups. In addition, persons earning different levels of in come will be targeted differently. This will also be accomplished through innovation since; the company could come up with expensive products that will be meant to specifically target people that earn high incomes. In terms of depth, the company could increase its product line by targeting a large number of persons to purchase its commodities (Wood,  2003). In addition, it could also increase the depth of its customers by increasing the size of the market, and the amount of

Organisational Learning and Knowledge Management at General Electric Essay

Organisational Learning and Knowledge Management at General Electric - Essay Example This is much higher than the industry average, due largely to the knowledge management systems in place at this multi-national enterprise. General Electric is a top-down, centralized management hierarchy with divisional management reporting to executive leadership at company headquarters, led by Chairman Jeffrey Immelt. In order to establish appropriate cost control and generalized leadership controls, the company requires this centralized organizational structure due to the interdependence between all divisions and the high volume of employees at GE. The centralized nature of General Electric somewhat confounds the traditionalist viewpoint of knowledge management systems, as it is generally recognised that in order to effectively manage knowledge, employees must be more interactive in decision-making through autonomous learning and job role functioning (Davenport, Jarvenpaa, and Beers, 1996; Swan, Scarbrough and Robertson, 2002). The centralized structure of General Electric is what prompted analysis of this particular business case as it defies the argument that a decentralized structure ensures more efficient knowledge management processes. In order to manage knowledge and promote organizational learning, GE relies on technology, experiential learning processes, the SECI model promoted by Nonaka, and bounded rationality as key approaches to facilitate KM practices. GE is governed by leadership that understands the complexities of multi-national business operations. Offers Jack Welch, previous CEO of GE, â€Å"you can’t manage what you can’t measure† (Seymour 2008: 28). Time constraints, the practical market environment and its unpredictability in certain markets, and the differing cultural dimensions of diverse employee populations create difficulty in creating concrete and time-sensitive decisions without recognizing the boundaries associated with rational decision-making. Thus, GE’s approach to knowledge management is based on p racticality rather than ideology which drives aspects of its cultural development focus and short-term business objective planning. This report highlights the knowledge management and learning practices at GE with a focus on the systems in place to promote such activities. GE cultures, systems, structure, and practices General Electric follows the SECI model which focuses on the relationship between socialization, externalization, combination, and internalization. Despite its centralized hierarchy, General Electric prides itself on its commitment to building positive interpersonal relationships between management and employees, building a culture of innovation, cooperation, team work, and loyalty. Thus, against the SECI model, GE is most closely focused on socialization in order to effectively manage knowledge and promote organizational learning. The knowledge that resides within GE is largely tacit, this being the knowledge that is largely intangible and attached closely to individ ual implicit expertise (Dinur 2011).

Role of a Student Nurse in Higher Education and Future Healthcare Essay

Role of a Student Nurse in Higher Education and Future Healthcare - Essay Example As the discussion declares  there is a need to change the nursing practice in the transformation of the health care system. Nurses find themselves in providing care to people from diverse cultures. In addition, technological advancements in the medical field present new treatment approaches.  From the report it is clear that  the current transformation of Health Care demands that nurses take up more roles and responsibilities in the society. For example, nurses are required to develop their leadership skills to advocate for improved services. Nurses are also required to collaborate with other medical practitioners in the provision of quality care. Currently, nurses have been engaged in many changes. For example in 2010, the NHS England engaged nurses and other practitioners in the development of a new approach to patient care. The collaboration involved 269 groups of nurses together with other practitioners, who provided recommendations on how to bring care closer to the people in the society according to NHS England. The NHS England has recommended several approaches to care to bridge the gap between cheap and affordable care in the society.  Nurses in their professional careers are required to be committed to their role in providing care and ensuring the well-being of patients. The value of competence requires professional nurses to be up to date with knowledge and understanding of the needs of the patients.

Star Wars Essay Example | Topics and Well Written Essays - 2000 words

Star Wars - Essay Example While it is no doubt Star Wars deals with advanced technology many of which have not yet been established, Star Wars also talk about the existence of Force which is actually a mystical energy field that provides magical energy to Jedi. Considering both scientific elements and mystical power shown in Star Wars, can the films be seen in the genre of both sci-fi and fantasy. Today, science fiction has become a kind of reflection of â€Å"mythology of our times† (Sutton & Sutton, 1969, p.230). Myth has been described by Fontenelle as science that has been conceived in the primitive era by observing the causes of events. In the 19th century, Andrew Lang has explained that myth is human being’s effort of understanding the mysteries of the world through the lens of science. It is now no longer possible to assume myth as prescience. According to Levi-Strauss theory, myth and science are two parallel modes of explaining the universe. They are mutually exclusive and two different ways of explaining the same thing. In earlier days, myth was used by man to understand his own origins while science is used as a tool to study destiny (Sutton & Sutton, 1969, p.231). Today science fiction is accepted as mythical exploration of scientific technology, and therefore Levi-Strauss’s theory does not hold good regarding the two concepts as parallel auto nomy. There is now a clear intersection of the mythopoeic and scientific modes. According to Thoman C. Sutton and Marilyn Sutton (1969, p.231) â€Å"myth and science reflect man’s irrepressible curiosity about his origins and his destiny, they each can be seen as a particular human means of structuring the universe†. The authors consider science fiction as scientific myth more than religious myth in which man holds the major power. Star Wars is a classic story that talks about man turning evil and his son attempting to amend him. Basically it is a story about good and evil and set in another galaxy in another

Fashion Channel Essay Example for Free

Fashion Channel Essay Analysis Following Rosewood through this case study we have seen the company come to a crossroads. The company had to redefine itself to stay relevant in an evolving space. Rosewood had a reputation for managing uniquely distinctive properties without widespread corporate brand name awareness. Each individual property enjoyed vast success in particular from repeat guests who mostly stayed at only one of their distinctive properties in their growing portfolio. Now the company is looking to the future and specifically evaluating whether or not to incorporate the Rosewood brand into the name of each hotel. Rosewood’s senior management is engaging several tools to make their decision. Implementing this new strategy could lead to a bright future or spell disaster. Pros and cons of Rosewood moving to a corporate brand What is branding? According to Entrepreneur magazine â€Å"The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.† Creating a corporate brand can come with positive and negatives. Rosewood’s objective will be to leave an imprint that no one else can leave and to create magic moments that their guests will never forget. Such as when the guest goes down memory lane years later after their stay, they will recall the positively outrageous service, the amenities, the food and the atmosphere created by Rosewood. No other hotel will duplicate what they experienced at their properties. Another positive to branding, Rosewood will create standards to measure the overall performance of all their properties. Such as curb appeal, beautiful landscaping, manicured green grass, flowers in season, to beautiful shrubs and trees. Additionally, as the guest arrives the people become part of the standard set, from the doorman, to the desk clerk, to the bellman, to housekeeping, to the engineering team that keeps the building and room temperature comfortable. This is where Rosewood can benefit from differentiation and drive performance. For that reason Jack Welch states in a World Press article, â€Å"Companies win when their managers make a clear and meaningful distinction between top- and bottom-performing businesses and people, when they cultivate the strong and cull the weak†. Some of Rosewood’s property managers, as mentioned in Harvard Business Review:  Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, many had â€Å"mixed feelings† about moving to a corporate brand. When you are measured against other hotels there is only so much room at the top. Naturally, there will some managers that will be asked to â€Å"ship up or ship out†. Thus, the upside is each hotel pushes each other to be the best they can be. Finally, the guest could anticipate what experience they will have at each Rosewood if they moved to a uniform brand. On the other hand, the down side or cons of moving to a uniform brand for Rosewood could be that data gathered from properties could be skewed or demographic information could not apply to all hotels across the brand. According to Phillip Kotler in A Framework for Marketing and Management â€Å"The data collection phase of marketing research is generally the most expensive and the most prone to error† (p.39). Also, some management after differentiation is established and measured could be dismissed if their hotel is at the bottom. Finally, another con could be that some management and employees are not good team players and are not able to uphold the standards charted by management. Customer Lifetime Value Calculator Using a tool like the Customer Lifetime value calculator can be helpful to Rosewood management as they crunch the numbers. This tool helps management take quantitative information and funnel it down to several outcomes. However, garbage in garbage out must be considered here. The CLTV is only as good as the information provided. If one Rosewood hotel provides flawed information or has not collected the data properly, the assumptions arrived to by the CLTV are not accurate. Perhaps as JWMI 518 W2, L2 states â€Å"The best approach is often to make use of both qualitative and quantitative research†. This approach considers the ever changing market conditions, tangibles and intangibles contained within qualitative and quantitative research. They are both valuable and have their place. Finally, within all the data and assumptions gained from the CLTV, there is one factor not considered. The relationship factor. In order to carry out the legendary service brand Rosewood wants to create, the most critical factor the team should be focused on is building relationships. The data, the CLTV, the amenities and a uniform brand all revolves around the staff building meaningful relationships with the guests. The standardized expectation of  how the guests are served is the most important ingredient and the CLTV does not factor this into the equation. According to INC Magazine, â€Å"The truth is that entrepreneurs too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not just with your customers, but also with your vendors, employees and–gasp–even your competitors. Without strong relationships, it is impossible to have success as a business owner, Recommendation My recommendation is that Rosewood should move to branding their hotels using the Rosewood brand immediately. Without setting standard foundations the guest will not know what to anticipate. Rosewood could use standardized data to help anticipate the needs of the guest before they even asked. Also, creating a uniform brand will help everyone come together as one team. When you are a consummate team player you elevate the performance of everyone around them and then there is no limit to what you can do as a team. When Rosewood has everyone on the same page going in the same direction they can create a wow factor the guest will be telling the world about. To most of the world, getting good service is common versus giving positively outrageous service is uncommon. Having a satisfied customer is common versus taking that satisfied customer exceeding his or her expectations and then taking the service one percent beyond that now Rosewood can create a raving fan that is uncommon. References Entrepreneur Magazine, (2013) http://www.entrepreneur.com/encyclopedia/branding Harvard Business Publishing, (2007), Rosewood Hotels and Resorts: Branding to increase customer profitability and lifetime value, P. 5 INC. (2013) http://www.inc.com/guides/201101/how-to-build-better-business-relationships.html Kotler, Chapter 3: Collecting Information and Forecasting Demand, P.39 World Press, (2012) http://frrl.wordpress.com/2009/10/31/jack-welch-on-differentiation-or-making-winners-out-of-everyone/

Season and Winter Essay Example for Free

Season and Winter Essay Snow is when family and friends play and laugh together, which is what brings us closer together. Furthermore, people can do many fun activities in the snow. We not only play in the snow but also sliegh ride, build snowmen, have a snowball fight with your family, and make snow angels. When I was young, I used to hang out with neighborhood kids after school even if the weather was severe. Actually, we were looking for the heavy snow at the very beginning of winter. Because we were fond of having snowball fights and making snowman as well as going sledding. We were so happy when playing in the snow. We didn’t care how cold our hands would get, or how dirty our cloths were. The only things we cared about were who could win in the fight, who could make the best snowman and who could sled the fastest. Moreover, all the outdoor activities bring all your families closer because all the kids tend to play and have fun outside in the cold. Family is special because you become close and share thoughtful things with the ones that mean the most to you. Christmas brings family out and shows how much your family truly means to you. Family is the number one thing that matters the most to you and especially when it comes to Christmas. Also, Lastly, baking is also a wonderful thing about winter. You walk into the kitchen and smell the freshly baked cookies or Moms homemade casserole. Baking is amazing because it carries on through tradition and it gets passed down to generation. Baking also warms your heart and lets you know how much time and effort your family or parent puts into making the wonderful food you receive. Baking on Christmas morning is the best because you get the house all decorated up and get the food ready for friends and family who come over to celebrate the special time with you. In addition, one thing winter wouldn’t be complete without is the memories. The memories are always good because you create amazing memories when you’re with friends and family. Winter makes you want to create the most memorable moment of all time especially if you’re in an amazing country or state. Imagine being in a place where it snows or you hear the rain dripping down the window pane. Winter has many memories weather its being somewhere for the first time or going back to it. Memories are meant to be created weather its good memories or bad memories. In overall, winter is a good season because you can expect good things from it like snow, christmas, family, snuggling, baking, and friends. You’re with family and friends and you’re having all these events going on. Winter shows how much closer family can bring you. Winter is amazing and it brings out all the good energy around you. You can be in the worst moods or the happiest moods and its okay because winter brings this feeling out in you that you love and always want to carry with you. Winter is definitely a great season and always will have different memories that will always be in your heart.

The Architecture of Zaha Hadid

The Architecture of Zaha Hadid All people owe to architecture which plays racy part in their life. Architecture is designing structures and outdoor spaces according to some main principles. Architecture provides settings for certain activities; remind people of what these activities are; signify power, status or privacy. Rapoport (1979, p. 17) wrote about architecture Architecture differentiates between here and there; men and woman; front and back; private and public; sacred and profane and habitable and inhabitable. The main function of architecture is to make certain that the parts of a system work together to meet the necessary needs of users. Architect has a vital role in architecture nowadays, since he/she is the main factor that makes architecture good or successful. The architect is the one who design and plan the structure of buildings. Frank Gehry, Hassan Fathy, Ignazio Gardella, Don Erickson and Frank Lloyd Wright are five of thousands of most famous architects of the world. Who is the most famous archi tect in Iraq in the 20th century? Zaha Hadid is the most famous Iraqi architect in the 20th century. According to Zaha Hadid , an examining of the investigate causes of her philosophy and life relating to architecture to reveal how they influenced the processes of her design projects and work. Zaha Hadid is a British Iraqi architect. She was born in 31 October 1950 in Bagdad, Iraq. She grew in a family, which was showing interest in architecture. Her parents took her to architectural exhibitions, such as Frank Lloyd Wrights exhibition at the Opera House in Bagdad. Due to the impact of her parents, Zaha became interested in architecture. She was reflecting deeply on the world around her when she was a child. She was studying mathematics; she figured a strong relationship between mathematics and architecture. Zahas parents encouraged her to study architecture. Oscar Niemeyer encouraged her too to complete her education in architecture. When she was asked about the reason of making her architect, Hadid (2008, p. 2) answered I became interested in architecture when, I remember vaguely; my parents took me to a Frank Lloyd Wright exhibition at the Opera House in Baghdad. I was around six years old and I remember seeing models and things. I think both my parents were interested i n architecture in an indirect way. She continued by saying As a child I also travelled with my family on a small boat to visit some of the villages within the marshes of southern Iraq, and the landscape was so beautiful. There was this amazing flow between the sand and the water and the wildlife that extended to incorporate the buildings and the people. What I am trying to do is capture that kind of seamlessness and flow in an urban context for the contemporary city and its users. Zaha M. Hadid: Biography (2001) discussed Zaha Hadids biography. Zaha Hadid studied mathematics in the American University of Beirut in Lebanon. After getting her degree in mathematics, she went to London to study Architecture in a college of Architecture there. She worked as a partner with her teachers in an office of architecture when she got a degree in architecture. Architect Peter Rice encouraged Zaha Hadid in the beginning of her career life, when she was facing difficulties of starting her own business. She started her own office in London in 1980. Also she worked as a teacher in many associations in London and other countries all over the world. Some good examples of these universities are; Harvard University, University of Illinois at Chicago School of Architecture, the Hochschule fà ¼r Bildende Kà ¼nste in Hamburg, the Knowlton School of Architecture, the Ohio State University, Columbia University, New York, the University of Applied Arts Vienna in Austria, the Yale Schoo l of Architecture, New Haven, Connecticut. Zaha received many international awards and she was the first women who won the Pritzker Architecture Prize, architectures equivalent of the Nobel Prize. Zaha has done many popular projects all over the world. Good examples of her works are; London aquatics center, regium waterfront, civil courts for Madrid, etc. Talking briefly about these projects; London aquatics center located in London. It has a waved roof, which makes this building special. Regium waterfront is a museum located in Italy. She has also designed residential buildings. The dancing towers in Dubai are a good example of this type of building. Zaha Hadid has created her own path in architecture by using several appearances of things relative to one another as determined by their distance from the viewer to show the state of extreme confusion and disorder of the modern life. In Zaha Hadid architecture and design (2007) described Zaha Hadids philosophy. Zaha Hadids strength is her curse and her blessing. A curse because strong character can make clients run for the hills. A curse because stiff character can make clients run for the hills. Hadid had her own ideas on architecture to nurture and it was a long incubation. She created her own company neo-modernist architecture. Zaha Hadids philosophy in architecture takes after accommodating, designing a landscape which can be called baroque modernism. Zaha Hadid damages both the classically formal, rule bound modernism of Mies van der Rohe and Le Corbusier and the old rules of space walls, ceilings, front and back, right angles. She then reassembles them as what she calls a new fluid, kind of spatiality of multiple perspective points and fragmented geometry, designed to embody the chaotic fluidity of modern life. She reassembles them as a new fluid, kind of spatiality of multiple perspective points and fragmented geometry, designed to embody the chaotic fluidity of modern life. Her architecture denies its own solidness. She defines the solid apparatus to make people comprehend place. She speaks about theory and she wears her cultural identity.